Redefining Apple TV utilisation at home.

HISTORY

It is beneficial to note at this stage that there are three key generations in market right now. There is the ATV 1st Generation which is White/Grayish look which has a footprint of 7.7 by 7.7 inches (197 by 197 mm) and a height of 1.1 inches (28 mm) while it weighs 2.4 pounds (1.09 kg) as per (Apple Support, 2010).

M4.COM (2013)

M4.COM (2013)

This generation has a physical HDD which comes in multiple sizes. Apple as of today does not carry this model anymore, but it is still available in local Bahraini stores. The key reasons Apple departed from this model was due to hard drive failures, noise, heat generated, space and weight.

In September 2010, Apple released its first non-hard drive version HD 720p version of ATV known as the 2nd Generation. It tackled all the issues known in the 1st Generation by removing the internal HDD and replacing it with a Flash Drive which is lighter, silent and does not generate heat. This has helped in reducing the size of the player to about one quarter of the size and weight of the previous generation.

Digital Trends (2013)

Digital Trends (2013)

With this Apple moved into the streaming technology where the content is not stored inside the media center itself rather it is called from an online server frame by frame and played on TV.  The flash drive is used to store the cache of data once streamed to be played smoothly on TV with interruption. The data is then cleared for the next content to take place. This happens smoothly in the background without the user feeling any of it. This required extensive horse power compensated with Apple A4 chip which was also required for playing HD Ready movies with 720p resolution. The second generation has a footprint of 3.9 inches by 3.9 inches (98 mm x 98 mm), a height of 0.9 inches (23 mm) and weighs 0.6 pounds (0.27 kg). (Apple Support, 2011).

The 3rd generation came out to light one year later with the same form factor and weight but with key upgrades such as Full HD support (1080p) and a much more powerful processor (Apple A5 single core) to compensate for the extra horse power required. That’s why one must be careful when purchasing ATV to ensure paying for the latest and greatest. This can be identified through the spec details on the boxes of the two generations. The 3rd generation clearly says “1080p”.

Silly Dog (2013)

Silly Dog (2013)

According to Ant Blog (2012) “to make sure you don’t get the old model, the new Apple TV (3rd generation, 2012) has Part Number: MD199X/A, and Model A1427. While the Apple TV (2rd generation, 2010) has Part Number: MC572X/A, and Model A1378.” (Silly dog, 2013).

This is the generation we are going to put the focus on for our review through lens of AcuZon’s Solutions and our product offering.

Continue Reading… “What’s in the box of ATV?